Tag Archives: new
INMA poll: Bernard Asselin from Gazette on sins of newspaper
Bernard Asselin, Vice President Marketing And Reader Sales & Services in Gazette, talks about deadly sins of today’s newspapers. Interview made at the INMA Outlook 2009: European conference in Vienna, October 1-3, 2008. Video brought to you by Artur Karda … Continue reading
INMA poll: Bernard Asselin from Gazette on sins of newspaper
Bernard Asselin, Vice President Marketing And Reader Sales & Services in Gazette, talks about deadly sins of today’s newspapers. Interview made at the INMA Outlook 2009: European conference in Vienna, October 1-3, 2008. Video brought to you by Artur Karda … Continue reading
Interview: How to change the paper image by marketing tools
Bernard Asselin, Vice President, The Gazette (Canada) talks about innovative marketing campaign “Words Matter”. – Readers found our 230 year old paper as more attractive and less conservative. How we did it? Only by marketing image campaign says Asselin, responsible … Continue reading